FC2Video

Interview @ IAB (Interactive Advertising Bureau) annual conference on how publishers are using social media tools on their sites, rather than driving audience to facebook or twitter.

Interview @ IAB (Interactive Advertising Bureau) annual conference about ad agency holding companies, dentsu's new strategy, acquisition targets

Interview at the IAB (Interactive Advertising Bureau) annual conference on M&A and venture capital trends in the online advertising industry.

Interview at IAB (Interactive Advertising Bureau) annual conference about data, consumer protection, ad industry self regulation and code of conduct.

Interview at the IAB (Interactive Advertising Bureau) on Data, Ad Networks, DSPs, Pharma Marketing

Interview at the IAB (Interactive Advertising Bureau) annual conference about marketing Oscar winning movie The Social Network through...social networks. And other online video topics

Interview with John Battelle at the IAB (Interactive Advertising Bureau) annual conference.

Generate a unique identifying code for each advertising asset, creating a capability to identify them across all media. Improve workflow between agency, advertiser, distributor and medium.

Ellen Stone, SVP Marketing, BRAVO, talks about mobile, social, TV and Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

Diane deCordova, SVP Brand Sales, talks about Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

Mike Steib, Director Video Ads, Google, talks about Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

Jack Myers, Chairman & Chief Economist, Media Advisory Group, talks about Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

Interview with Harold Geller, Managing Director, Ad-iD, talks about ad standards and formats, and Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

David Lubars, Chairman & Chief Creative Officer of BBDO, talks about Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

Brett Groom, VP Media, Digital & Social Marketing, talks about Online Video at the ANA (Association of National Advertisers) TV & Everything Video Forum.

Interview at the ANA (Association of National Advertisers) TV & Everything Video Forum. Best Buy was an advertiser in the 2011 Super Bowl. Meanwhile, Best Buy remains aggressive in digital marketing and won the Titanium Grand Prize at Cannes for the best use of social media. Further, the company has a deep connection with the electronic interests of the American consumer, which provides important insights on media consumption.

Listrak CEO talks about entrepreneurship, hiring and firing people, making sure people fit the company culture, and working with family members.

Build.com CEO talks about entrepreneurship, building the core founder team of a start-up, and gives advice to entrepreneurs.

Interview with Morris Martin on why the last click gets all the credit and developing attribution models to help advertisers understand the path consumers take to the last click.

ScribeMedia.org interview with TS Kelly. TS Kelly sits in a unique position within the advertising ecosystem. He consults with publishers, advertisers and agencies, and can therefore see the market from each perspective. So I asked him a simple question, "If you could get a big brand marketer, a big publisher, and an agency boss in a room together, what do they need to be talking about?"

I asked Anne a few questions: - How do online publishers and Ad platforms convey to brand marketers the true value of online advertising to get them to allocate more budget to digital? - What data should we be showing advertisers and what is the challenge in showing it to them? - What advice would you give to a publisher that is competing for online Ad dollars from brand marketers and the agencies that represent them (e.g. Sports Illustrated vs. ESPN)? How can they gain an edge in a bake-off? - For campaigns gone wrong, how often is it actually a campaign gone right, but the wrong things measured, and therefore perceived as a failure? - What is the current state of in-video advertising? - You spent years @ Tacoda. When might behavioral advertising be more appropriate for a brand than contextual advertising and vice-versa?

Interview with Dina Kaplan, co-founder Blip.tv and Steve Rosenbaum, CEO Magnify.net about making money with online video. Watch all episodes of Naked Media @ http://www.scribemedia.org/shows/naked-media/

Naked Media Intro for Episode 15, an interview with IAB President Randall Rothenberg, followed by a conversation with BlipTV and Magnify on making money with online video.

Dorian talks about Nick Denton's new big idea, the Gawker Open Forums. Tune in to Naked Media @ http://www.scribemedia.org/naked-media/

Betsy Morgan joined us in our NYC studio for a live video webcast. During our Shallow Thoughts segment, she talked about the things that she is excited by, from fashion site Gilt to web analytics company Chartbeat. Watch the show at http://www.scribemedia.org/shows/naked-media/

Roger talks about the future of online publications, including some projects he is working on that use Adobe AIR, Flash and Flex.

Avner Ronen was a recent guest on Naked Media and shared his vision of a future where creative content producers can produce films or episodic TV series inexpensively and generate revenue through advertising and pay-per-view.

Intelligence and Creativity don’t always go together. In the case of GDR Creative Intelligence, it’s the basis of a perfect marriage. Unbranded Branding. Aesthetic Messaging. Three Dimensional Experiences. The Alchemy of Emerging Trends and Ideas made Manifest by Design – these are the subjects explored in an interview, with Kate Ancketill, owner and president of GDR.

Dave Morgan wrote an article in MediaPost recently in which he asked if Twitter could some day kill Nielsen. Dave comments on his article. John Burbank of Nielsen responds.

Roger has lead designs of such esteemed web sites such as Bloomberg.com, Discovery.com MSNBC.com and @Home. He’s lead redesigns at Newsweek, Esquire and Reader’s Digest magazines. He’s a partner in the Font Bureau (responsible for many of our most popular typefaces), is helping redesign The Washington Post and is launching his own new digital products we hope he’ll discuss and show us during the show.

A Bill of Rights for Media Consumers.

This was the intro to the live video webcast we produced, The Battle Over Media Measurement, with Jon Gibs from Nielsen Online and Todd Juenger from TiVo

...The work of Os Gemeos (”The Twins”) reflects this celebration as they offer audiences a vibrant taste of everyday life portrayed through a fantastic caste of characters, real and imagined.... (to read more go to http://www.scribemedia.org/2008/07/01/carnivalesque-dreams-of-os-gemeos/)

Honeyspace is an oasis of fresh thinking about art and its presentation — it is closer to the process of making it than to the process of selling it — despite its location in the midst of Chelsea’s booming commercial galleries. This is largely because the space is run not by a dealer, but by an artist: the sculptor Thomas Beale. The gallery is unmarked, no one is guarding the space, it has no sleek white walls and no commercial purpose. The building owner donated studio space to Beale and supported his radical idea to open an unmonitored gallery. Since it first opened in February of this year, Honeyspace has gained a lot of attention for its provocative ideas and shows. Honeyspace’s fourth show is called Portrait of Silvia Elena, a memorial to 17-year-old Silvia Elena Rivera Morales who was killed in 1995 — one of the first victims of the unsolved femicides taking place in Juarez, Mexico over the past 10 years... (to read more go to scribemedia.org)

Josh Abramson of CollegeHumor.com and Vimeo talks to David Kirkpatrick of Fortune Magazine about the future of user generated world.

A test video