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Sal Khan keynotes the Pace University start-up pitch contest via Skype

Pace Pitch Contest in NYC. Sal Khan was the keynote speaker.

Panel Discussion The Muslim world has been one of the fastest-growing markets for Internet and mobile services and Muslim producers have delivered cross-platform storytelling in the western world successfully for several years, despite political and cultural backlash. The new generation that is expressing its collective voice loudly in the Middle East during the ‘Arab Spring’ through social media networks is only a part of the diverse, nearly 1.6 billion-strong worldwide Muslim community. Come hear how Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.

Dana Offenbach, producer, Mooz-lum The Muslim world has been one of the fastest-growing markets for Internet and mobile services and Muslim producers have delivered cross-platform storytelling in the western world successfully for several years, despite political and cultural backlash. The new generation that is expressing its collective voice loudly in the Middle East during the ‘Arab Spring’ through social media networks is only a part of the diverse, nearly 1.6 billion-strong worldwide Muslim community. Come hear how Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.

Boomgen The Muslim world has been one of the fastest-growing markets for Internet and mobile services and Muslim producers have delivered cross-platform storytelling in the western world successfully for several years, despite political and cultural backlash. The new generation that is expressing its collective voice loudly in the Middle East during the ‘Arab Spring’ through social media networks is only a part of the diverse, nearly 1.6 billion-strong worldwide Muslim community. Come hear how Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.

Make Agency The Muslim world has been one of the fastest-growing markets for Internet and mobile services and Muslim producers have delivered cross-platform storytelling in the western world successfully for several years, despite political and cultural backlash. The new generation that is expressing its collective voice loudly in the Middle East during the ‘Arab Spring’ through social media networks is only a part of the diverse, nearly 1.6 billion-strong worldwide Muslim community. Come hear how Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.

Muxlim Multi-Cultural Marketing Agency The Muslim world has been one of the fastest-growing markets for Internet and mobile services and Muslim producers have delivered cross-platform storytelling in the western world successfully for several years, despite political and cultural backlash. The new generation that is expressing its collective voice loudly in the Middle East during the ‘Arab Spring’ through social media networks is only a part of the diverse, nearly 1.6 billion-strong worldwide Muslim community. Come hear how Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.

Introduction by Chris Pfaff The Muslim world has been one of the fastest-growing markets for Internet and mobile services and Muslim producers have delivered cross-platform storytelling in the western world successfully for several years, despite political and cultural backlash. The new generation that is expressing its collective voice loudly in the Middle East during the ‘Arab Spring’ through social media networks is only a part of the diverse, nearly 1.6 billion-strong worldwide Muslim community. Come hear how Muslim producers in the U.S. and abroad are addressing the narratives of Muslim audiences through multiple media outlets.

Horst Stipp - EVP, Global Business Strategy, The ARF Duane Varan - Executive Director, Interactive TV Research Institute, Murdoch University Results of the first phase of the most extensive study ever of biometric measurement are reported at the Advertising Research Foundation annual conference. The ARF NeuroStandards Collaboration, is the first study of its kind to conduct an independent peer review of neuro-and biometric market research. In this session we describe the applications for various methods, explain which methods are suited to particular research needs, and present best practices for evaluating neuromarketing methods.

Reuben Mark – Retired Chairman and CEO, Colgate-Palmolive In a rare public appearance, Reuben Mark, arguably CPG’s most successful CEO of recent years, looks back at the key drivers of Colgate’s unprecedented global success during his 25 year reign, and then, with all his history, opines on what needs keeping and what needs changing to achieve that same success as a CEO dealing with managing today’s complexity.

Mike Swenson, Founder & President - Barkley PR, at the ANA Brand Conference

Lee Brown - SVP, National Sales, Groupon Naveen Selvadurai - Co-Founder, foursquare Shopper marketing is heating up. “Local” marketing is heating up. At the digital crossroads of Retail and Local marketing are two scorching hot companies – Groupon and foursquare. We ask these companies how they plan to help retailers grow volume and margin, how they obtain insights using their data and what the implications of “local” mean in a Mass Marketing driven economy.

Duncan Watts - Principal Research Scientist, Yahoo! David Reiley - Principal Research Scientist, Yahoo! Advertisers are fond of John Wanamaker's quote, “Half the money I spend on advertising is Wasted –I just don’t know which half.” How is it that in spite of the incredible scientific and technological boom since Wanamaker’s time his puzzlement remains as relevant today as it was then? And what can advertisers do about it? In this session, Watts and Reiley, both Yahoo! research scientists, review some of the difficulties of determining advertising effectiveness, and describe some promising recent advances at Yahoo! using online randomized experiments.

Timothy Wu, Professor of Law, Columbia University and Author of Master Switch: The Rise and Fall of Information Empires Timothy Wu, noted Internet expert and author of The Master Switch, believes that the Internet is slowly moving into an age of greater consolidation, following the footsteps of the radio, film and other information industries before it. The current stage is characterized by serious tension between four or five platforms – Google, Facebook, Apple, Amazon, Microsoft – striving for dominance. What business models – open or closed – will have the upper hand? Will platforms based-on per unit sales or advertising-based models triumph? And what does it all mean for advertisers?

Stan Sthanunathan – VP, Marketing Strategy & Insights, The Coca-Cola Company Joe Tripodi - EVP & Chief Marketing & Commercial Officer, The Coca-Cola Company Eric Salama - Chairman and CEO, Kantar Joan Lewis - Officer, Global Consumer & Market Knowledge, The Procter & Gamble Company Kevin Lane Keller - Professor of Marketing, Tuck School of Business, Dartmouth College Recently, the research industry has focused mainly on data and research quality. But many agree that the pace of change is not fast enough. This presentation argues the case for change and outline possible innovative strategies that agencies and clients need to embrace in the next decade. In the follow-up discussion, a distinguished panel shares their points of view about what the research industry must do to help advertisers manage the complexity ahead.

Grant McCracken - Author of Chief Culture Officer Kim Feil – VP & CMO, Walgreens Christa Carone – VP & CMO, The Xerox Corporation Michele Buck – SVP & Global CMO, The Hershey Company This session celebrates the unequaled power of creative ideas to grow businesses. With today’s focus often placed on things like media choices and interactivity, the creative side of things gets overlooked, often to the advertisers’ peril. Cultural anthropologist, Grant McCracken, opens the session discussing his view that today’s great creative ideas are brilliant acts of meaning manufacture that draw meaning from culture and then give it back again. The session concludes with a panel of CMO’s sharing their thoughts on the presentations.

The Way Your Company Won in the Past is Very Different than the Way it Will Win in the Future David Calhoun - CEO, The Nielsen Company Rick Kash - Chairman, The Cambridge Group The events of the past few years go well beyond the financial realities of a recession. The growth in emerging markets, the revolution in social media, and the changing consumer all combine to define a new economy. How companies will win in the future is going to be very different than how they’ve won in the past. The U.S. and the rest of the developed world will face a business economy driven by three critical factors: * Global oversupply in virtually all manufacturing sectors * Flat to contracting demand for the next three to five years in the developed world * A systemic change in how consumer demand will be formed, communicated, aggregated and satisfied Dave Calhoun, CEO of Nielsen, and Rick Kash, the Chairman of The Cambridge Group, authors of How Companies Win, create a call to action as they outline the new business ...

Getting to Powerfully Creative Ads Through Creative Business Strategies Chuck Porter – Chairman, Crispin Porter + Bogusky Gain insights into the world-class process that Crispin Porter + Bogusky uses to get to their unique record of consistently successful campaigns. Why is CP+B’s investment in understanding cultural connections differentiating? What is the process and role of research that gets CP+B to creative business strategies and solutions? Chuck Porter, chairman of CP+B, also discusses how his teams get to ads that are as powerfully “creative” as the business strategy.

Kim Feil, Chief Marketing Officer, Walgreens, talks about social media, mobile and location-based marketing at the Advertising Research Foundation annual conference.

Adam Brown, Executive Director, Social Media at Dell, talks about the companies social media strategy at the ANA Brand conference.

Interview with Joseph Tripodi, EVP Chief Marketing & Commercial Officer, Coca-Cola, about Coke's marketing strategy, social media, cause marketing, at the Advertising Research Foundation annual conference.

Joseph Jaffe, author of "Life after the 30-second spot" and "Join the Conversation", talks about conversation marketing, social media, building trust with consumers, brand transparency.

Ian Wolfman, Partner at imc², talks about brands that build trust with consumers.

Don Sexton, Professor of Marketing, Columbia Business School, has successfully conducted numerous academic and consulting projects on global product and brand strategies and is the author of Value Above Cost.

David Carr, NY Times Business and Media Columnist, tells brands to become more cuddly.

Danielle Vona, Chief Marketing Officer, SONIC, talks about the companies cause marketing efforts through limeaids for learning

Chris Moseley, SVP Marketing, History Channel, talks about producing and marketing cross platform video content.

Bob Garfield, Editor-at-Large at AdAge, talks about the changing relationship between brands and people, from a one-way, controlled brand message, exemplified by TV commercials and print ads, to a more democratic conversation in which brands are no longer in control.

Lisa Gavales, Chief Marketing Officer, EXPRESS, talks about twitter, facebook, youtube, ad retargeting, transparency, at the ANA Brand Conference in NYC.

Edwin Wong – Director of Strategic Insights, Yahoo! talks about advertising by mindset.

Edwing Wong, Director of B2B Strategic Insights, Yahoo! talks about where he thinks online news and journalism is heading.

Results of the first phase of the most extensive study ever of biometric measurement. The ARF NeuroStandards Collaboration, is the first study of its kind to conduct an independent peer review of neuromarketing biometric market research. Horst describes the applications for various methods, explain which methods are suited to particular research needs, and presents best practices for evaluating neuromarketing methods.

Neuromarketing and biometrics impact on advertising research

Biometric research insights for advertising and marketing research.

Carl Marci, CEO, Innerscope, talks about recent neuroscience research with CNN on how influential facebook friends are when sharing news content.

I filmed this @ The Knitting Factory in Brooklyn, NY. Great song. Only downside is that I wasn't allowed to plug into the sound board...unless I wanted to pay for it.

The ARF turns 75. Reflections from the Advertising industry on the impact of the ARF.

Michael Shapiro, Founder and CEO, TheAlternativePress.com Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market. With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

Audience Q&A Panel Speakers:  - Jim Schachter, Associate Managing Editor of The New York Times/NYTimes.com - Michael Shapiro, Founder and CEO, TheAlternativePress.com - Warren Webster, President of Patch Media - Camilla Cho, VP Business Development, Outside.in A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market. With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

Camilla Cho, Outside.in Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market. With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

Warren Webster, President of Patch Media (AOL) Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market. With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

Jim Schachter, Associate Managing Editor, The New York Times Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market. With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism?

Hyperlocal News: A New of World of Journalism, Sustainable Business Models, and the $30B Local Ad Market. With the steep decline in advertising revenue for hard copy newspapers and increase in expenses, the world of journalism is undergoing massive changes in short order including the advent and surge in hyperlocal news. As everyone from the largest of media companies to independent local hyperlocal news sites seek to capitalize on the $30B local advertising market, which hyperlocal business models are succeeding and why? How will hyperlocal news change the world of journalism? Panel Intro by: Stephen J. Balog

The 2010 U.S. Census will confirm the United States as a multicultural nation. What are the key takeaways of the 2010 Census for business, media and advertisers who are looking to serve these increasingly diverse and dynamic markets? How does the aging American population mirror and merge with global and multicultural trends?

The ARF turns 75. Reflections from the Advertising industry on the impact of the ARF.

Interview @ IAB (Interactive Advertising Bureau) annual conference.

Interview @ IAB (Interactive Advertising Bureau) annual conference on ad networks, dsps, publishers.

Interview @ IAB (Interactive Advertising Bureau) annual conference on where ad network 24/7 will generate its revenue in 2011.

Interview @ IAB (Interactive Advertising Bureau) annual conference on the recent study done by the IAB to determine skill gaps at marketing organizations. Online training for Media, Marketing and Advertising professionals at iab.scribemedia.org

Interview @ IAB (Interactive Advertising Bureau) annual conference on how publishers are bringing more technology, such as ad exchanges, in-house, and creating vertical ad networks. Also talks about b2b vs. b2c publishing.