MEDIA MEASUREMENT IN THE DIGITAL AGEFour provocative and informative ten minute conversations address basic but essential measurement questions that are fundamental to the ARF Forum topic â What should we be measuring? Which measurement technique should we employ? How would this be funded? Hear a quartet of senior executives share their thoughtful perspectives.
Panelists:
Jeffrey Graham â Worldwide Director, Performance, Initiative
Scott Grenz â Director of Media Buying North America, GlaxoSmithKline
Colleen Fahey Rush â Chief Research Officer, MTV Networks
Steve Lanzano - President, TVB
Moderator:
David Marans â EVP, Media, Advertising Research Foundation