Toledo Rotary 04222013.mp4Saga Shoffner—Global Marketing and Communication Saga Shoffner is Vice President of Global Marketing and Global Creative Director at Owens- Illinois, Inc. (NYSE:OI). She is based at the company’s headquarters in Perrysburg, Ohio. Ms. Shoffner will present a program about Global Marketing and Communication. As an arbiter of change at O-I, Saga is at the forefront of the culture shift moving O-I to a more commercial, customer-centric organization. Shepherding a total rethink of the business and culture, her focus surrounds building a value proposition that shifts the traditional rules and expectations of manufacturing, while developing new, strategic relationships with customers and brands around the world. She’s a key catalyst in O’I’s evolution from “making glass packaging” to “making brands”, pushing for a rethink of the role packaging can play in the broader brand and business strategies of our partners. She began her role at O-I by launching the organization’s first global brand campaign – “Glass Is Life” launched in April 2011, assembling a global voice for glass and waking up the market to rethink its potential. Saga grew up at NIKE building the brand around the world, working hand in hand with agency Wieden+Kennedy for 20+ years. Ms. Shoffner earned a Bachelor of Arts degree in political science from the University of Oregon.
