FC2Video

Interview with Edward Gold, State Farm, at the ANA TV & Everything Video Forum in NYC. Edward was on a panel called THE PROMISE OF ITV Interactive television is transforming passive viewing of television ads into engaging, brand-building experiences. ANA and Canoe Ventures have collaborated on research to test the effectiveness of interactive television. ANA members Fidelity, GlaxoSmithKline, Honda, Kimberly-Clark and State Farm participated and results were promising. Consumer engagement and key brand health metrics--unaided brand recall, purchase intent and likelihood to seek additional information--saw a lift from the insertion of interactive offers. A panel of ANA members and Canoe leadership shared results and future plans with additional perspective on iTV provided by BrightLine, a leader on the strategic application of iTV advertising.

Chris Robinson of Adobe gave a presentation at the ANA TV & Everything Video Forum in NYC on THE BUSINESS IMPACT OF DIGITAL VIDEO. Digital video advertising isn't just the fastest-growing media channel available; it's the most important, versatile, and effective channel with real business impact. What's more, digital video is quickly leaving the desktop and becoming seamlessly mobile, conveniently local, and incredibly aware. As digital gets smarter and more sophisticated the strategies of the past become irrelevant and obsolete. Chris Robinson of Adobe shares insights for where digital video is going, how fast it's coming, and how advertisers and media owners can take advantage by getting ahead of key trends.

Interview with Ralph Santana at the ANA TV & Everything Video Forum in NYC. Samsung Electronics has a portfolio of products that cover multiple screens - televisions, smartphones, tablets, computers. They have a unique perspective as both a manufacturer and major advertiser. The company is on a roll, recognized by Interbrand as #17 on its list of top global brands and recently named by Advertising Age to its "Marketer A-List." CMO Ralph Santana discusses the company's multiple screen strategy including innovation with unconventional marketing and how Samsung will be activating its 2012 Olympic sponsorship.

Artie Bulgrin of ESPN spoke at the ANA Cross-Platform Video Measurement Summit. His presentation was on WHAT ARE THE BEST CROSS-PLATFROM METRICS? ESPN is a leader in cross-platform research and an active member of CIMM and the Making Measurement Make Sense (3Ms) initiative from the ANA, the 4A's and the IAB. Artie provides ESPN's thoughts on which metrics are needed to improve cross-platform measurement. Does the industry need a cross-platform GRP? What are the best metrics for making comparisons across media? How can users and usage be best quantified as consumers fragment across more and more platforms?

ScribeMedia interviewed Tara Walpert Levy, Google, at the ANA TV & Everything Video Forum in NYC. The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television. The Cross-Platform Video Measurement Summit was a joint event from ANA, 4A's, ARF, and CIMM (Coalition for Innovative Media Measurement).  The event examines the industry's cross-platform challenges, highlights areas of innovation and fosters dynamic discussions with leading media industry executives as they debate solutions to key cross-platform measurement issues.

Mike Proulx of Hill Holliday speaks at ANA TV & Everything Video Forum in NYC. The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television. The Cross-Platform Video Measurement Summit was a joint event from ANA, 4A's, ARF, and CIMM (Coalition for Innovative Media Measurement).  The event examines the industry's cross-platform challenges, highlights areas of innovation and fosters dynamic discussions with leading media industry executives as they debate solutions to key cross-platform measurement issues.

Interview with Tubemogul's Lee Freund, who explains the difference between a video ad network and video DSP serving brands. The ANA TV & Everything Video forum brings together all key industry stakeholders - clients, agencies, technology solutions providers, media companies, and researchers. The conference explores the use of video on any type of screen or device-on mobile phones, tablets, computers, at point of sale, and on traditional television. The Cross-Platform Video Measurement Summit was a joint event from ANA, 4A's, ARF, and CIMM (Coalition for Innovative Media Measurement).  The event examines the industry's cross-platform challenges, highlights areas of innovation and fosters dynamic discussions with leading media industry executives as they debate solutions to key cross-platform measurement issues.

Fernando Arriola, Senior Director Media, Conagra talks about online video an Social TV at the ANA TV & Everything Video Forum in NYC. There is a clear correlation between social media buzz and television ratings. The social TV phenomenon has been fueled by the explosive use of other screens-notably phones and tablets. Consumers are no longer simply passively watching television. Rather, they are connecting with other fans to chat about their favorite shows. This has important implications for marketers as brands now are also able to become involved in the conversation.

Alan Wurtzel, President Research, NBC/Universal spoke at the ANA TV & Everything Video forum in NYC. His presentation was CALLING ALL ROCKET SCIENTISTS: THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT! Alan recaps the cross-platform measurement challenges the entire industry faces today - and can no longer afford to ignore. Learn what coalitions such as CIMM are doing to push the envelope to make inroads and drive meaningful results, including details of CIMM's latest RFP for the industry to scale a solution to solving for cross-platform exposure measurement.

Jeff Frese demonstrates the CNNmoney.com app, and discusses the considerations of a mobile producer creating a mobile version of a popular web site.

Chris Gonzalez of Gilt Group dazzles the Producers Guild audience with live demos of the Gilt Group app, which has to appeal to a rabid audience of daily deal-buyers.

Julia Schulhof discusses the trajectory of her career in mobile, which started with work on behalf of a science TV producer and led to CondeNet, the digital arm of Conde Nast. She shows how Hearst is getting solid traction from its investments in mobile apps, and discusses how she works with her development team to create apps under stringent deadlines. 

Producing Killer Apps: What Producers Need to Know Before They Go Mobile, presented by PGA New Media Council East. Bradley Glenn discussed the agency side of the mobile app business, showcasing some of Fuzz Productions’ recent work for Jay-Z’s ‘Decoded,’ as well as the Pat LaFrieda app for the popular meat expert, and the Preplay app for NFL fantasy football. Bradley discussed the wireframe as the "script and storyboard” for mobile apps, and how keeping it simple for the mobile interface will yield better results for app producers.

Producing Killer Apps: What Producers Need to Know Before They Go Mobile, presented by PGA New Media Council East. Chris Pfaff intrudiced the speakers who talk about how to work with the app stores, what technical resources were best for porting mobile apps, and how to promote apps.

Producing Killer Apps: What Producers Need to Know Before They Go Mobile, presented by PGA New Media Council East. Fuzz Productions’ Bradley Glenn, Hearst Magazines’ Julia Schulhof, Gilt Groupe’s Chris Gonzalez and CNNmoney.com’s Jeff Frese.

Yaron Galai Co-Founder and CEO, Outbrain, and Gilad de Vries, Vice President, Brands and Agencies, Outbrain talk about creating solutions for brand advertisers and their media buying agencies. They also touch on click-through rate versus engagement after someone clicks, and optimizing the media buy towards the brand content / links that have the highest engagement

Yaron Galai Co-Founder and CEO, Outbrain, and Gilad de Vries, Vice President, Brands and Agencies, Outbrain talk about why they started Outbrain and Entrepreneurship in general.

Yaron Galai Co-Founder and CEO, Outbrain, and Gilad de Vries, Vice President, Brands and Agencies, Outbrain, talk about mobile marketing and content discovery on mobile devices. They also touch on the marketing funnel, and the area between the last click at the top of the funnel and the wide top of the funnel.

Teal Newland, VP, Group Director of Brand Content, 3rd Act, Digitas, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Sonya Svaty, VP, Group Director of Strategy, PHD, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Rob D'Asaro, US Director, Digital Strategic Alliances, OMD, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Mike Dyer, SVP, Director of Content, Hill Holliday, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Gabe Dorosz, Vice President, Management Supervisor, Interactive, Cramer-Krasselt, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Bryan Fuhr, SVP, Director of Strategy, Havas Digital, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Denise McDevitt, Effie Awards, talks about the Effie Awards, new categories, etc.

Craig Elimeliah, Director of Digital and Emerging Technology, RAPP at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Brian Johnson, National Advertising Manager, Subaru at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

Barb Goose, EVP at Digitas, sits down with us at the Effie Awards judging event in NYC to talk about effective marketing campaigns, digital, social, and more.

Four provocative and informative ten minute conversations address basic but essential measurement questions that are fundamental to the ARF Forum topic – What should we be measuring? Which measurement technique should we employ? How would this be funded? Hear a quartet of senior executives share their thoughtful perspectives. Panelists: Jeffrey Graham – Worldwide Director, Performance, Initiative Scott Grenz – Director of Media Buying North America, GlaxoSmithKline Colleen Fahey Rush – Chief Research Officer, MTV Networks Steve Lanzano - President, TVB Moderator: David Marans – EVP, Media, Advertising Research Foundation

The panel from the Advertising Research Foundation conference explores to what extent the interplay between regional conditions, changes in consumers’ media use and in advertising, as well as new technology developments create similar and different challenges for measurement in different countries. We explore solutions to these challenges and discuss which issues the panelists see as most important in the coming years. Panelists: James Holden - Head of Audiences, BBC Mainak Mazumdar - SVP, Global Measurement Science, The Nielsen Company Bernhard Engel - Research Director, Media, German Television ZDF Luiz Duarte - Senior Manager, DIRECTV Marketing Latin America Moderator: Horst Stipp – EVP, Global Business Strategy, Advertising Research Foundation

Hear from Digital/Social/Mobile measurement experts. Among the issues they will address will be media measurement, changes in consumer behavior and media consumption and the impact of new technologies. Panelists: Jim Dravillas – Head of Advertising Research, Google, Inc. Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising Daniel Slotwiner – Head of Measurement Solutions, Facebook, Inc. Moderator: Stephen DiMarco – VP & CMO, Compete, Inc.

Hear from TV/Print/Radio/Out-of-Home measurement experts . Among the issues they address are media measurement, changes in consumer behavior and media consumption and the impact of new technologies. Panelists: Deborah Esayian – Co-President, Emmis Interactive, Inc. Betsy Frank – Chief Research & Insights Officer, Time Inc. Media Group Gregg Liebman – SVP, Ad Sales Research - CNN, Turner Broadcasting System Debbie Reichig – SVP, Business Development & Marketing, Clear Channel Outdoor Moderator: David Kaplan – VP, Bravo Ad Sales Research, NBCUniversal, Inc.

Fans use the “best available platform” as they follow sports throughout the day. As part of the ESPN XP initiative, Arbitron measured football consumption on TV and radio, both in home and out of home. Learn about the multi-platform and multi-location fan with insights from this unique single-source project. Speakers: Glenn Enoch – VP/Integrated Media Research, ESPN Kelly Johnson – Director/Media and Promotion Research, ESPN Lung Huang – VP, National Account Services, Arbitron, Inc.

Hear from a group of journalists who cover media and research. Among the issues they address are media measurement, changes in consumer behavior and media consumption, and the impact of new technologies. Panelists: Stuart Elliott – Advertising Columnist, New York Times Joe Mandese – Editor-in-Chief, MediaPost Chuck Ross – Managing Director, TVWeek.com Moderator: David Marans – EVP, Media, Advertising Research Foundation

What do key users of research think about today’s media and measurement issues? What changes are needed? What do they see as their own priorities to help them with their businesses? Where would they like us – the research community – to concentrate our resources? Panelists: Steve Gigliotti – President, National Ad Sales & Marketing, Scripps Networks Bob Liodice – President & CEO, Association of National Advertisers Leslie Picard – President, Time Inc. Branded Solutions Rino Scanzoni – Chief Investment Officer, GroupM Antony Young – CEO, Optimedia US Moderators: David Marans – EVP, Media, Advertising Research Foundation Michael Pardee – SVP, Research, Scripps Networks Inc.

RETHINKING THINKING - WHAT’S IN YOUR COGNITIVE TOOLKIT? What scientific concept would improve everybody’s thinking? Contenders include the distinction between emotion and arousal as well as emergence – where many different elements interact. How do we use these tools in the world of research? David Brooks, one of America’s most prominent political commentators, and author of bestseller The Social Animal, shares his views. David Brooks – OpEd Columnist, New York Times, Regular Analyst on NewsHour with Jim Lehrer and NPR's All Things Considered

Glenn Enoch - Vice President of Integrated Media Research, ESPN, Inc. Glenn Enoch joined ESPN as Director of Research & Data Services in January 1998, and was promoted to VP of Audience Research in January 2000, becoming VP of Integrated Media Research in June 2008. Glenn joined ESPN from TeleRep, Inc. where he served as VP of Research & Special Projects.

Stephen DiMarco - CMO, Compete Stephen has more than 15 years of marketing and client management experience. With Compete, he has management oversight of Compete’s award-winning consumer services and emerging vertical markets. Stephen also oversees marketing of Compete’s intelligence and targeting services to fortune 500 companies. Previously, Mr. DiMarco was a co-founder of the Internet strategy consulting firm ZEFER and directed business development and marketing initiatives for News Corporation, where he negotiated multi–million dollar distribution agreements for the company’s cable programming subsidiaries. Prior to News Corporation, Mr. DiMarco managed the creation of consumer campaigns for Comedy Central, a joint venture between Time Warner and Viacom. Stephen holds a BS from Georgetown University and an MBA from Harvard Business School.

Steven J. Lanzano - President, TVB Steven J. Lanzano joined TVB as president on January 1, 2010. He came to the association from MPG U.S., where as chief operating officer, he was responsible for the strategic and operational leadership of MPG’s marketing and service professionals across the U.S. He oversaw all client accounts at MPG, including Fidelity, Dannon, Volvo, Reckitt Benckiser, Sears, CBS Films, and McDonald’s

Sebastian Fernandez - Senior Manager, Ad Effectivess, Yahoo! With over 10 years of experience in brand and advertising research, and as a 5 year veteran of Yahoo!, Sebastian has consistently delivered innovative research solutions to help advertisers understand the role and impact of marketing in the digital space.

Steve Rappaport - Knowledge Solutions Director, ARF Steve Rappaport, ARF Knowledge Solutions Director, helps member companies build brands through the ARF's knowledge resources, tools and services. Knowledge Solutions organizes and synthesizes the knowledge generated through ARF activities along with archival sources and trusted third-parties, and then makes them available through a family of self-service sources, such as the ARF's industry leading PowerSearch database, Morning Coffee newsreader, and also through assisted research and consulting services available from the ARF Knowledge Center. Steve is the author of Listen First! Leveraging Social Media for Business Advantage (Wiley 2011), and lead author of the best-selling The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (Wiley 2007).

An excerpt of an interview with Lee Rainie. In this clip, he talks about measuring audience in news consumption

Lung Huang – VP, National Account Services, Arbitron, Inc. As Arbitron Inc.'s Vice President, National Account Services division, Lung Huang, where he handles both agency and broadcaster client for Arbitron. Lung pioneered the ethnic audience marketing within the Chinese market in the US with opening New York and Los Angeles markets for Chinese Ratings. He also oversaw the development of the Arbitron PPM Retail test that captures retail and event exposure and media. In addition, he has brought Radio Disney to a multiplatform measurement, which is first for the company. He is currently working with sports marketers, broadcasters and major advertisers to explore ways of incorporating their marketing needs into the development of Arbitron's multi-media electronic audience ratings measurement device -- the Portable People Meter. Prior to joining Arbitron, Lung worked for Young & Rubicam's, The Media Edge in New York, Norm Marshall and Associates in Burbank & MTV in New York Lung holds a Bachelor’s degree ...

Peter Daboll – CEO, Ace Metrix Peter Daboll is CEO of Ace Metrix™. Daboll brings substantial experience in the science and business of advertising effectiveness, having spent his career building measurement systems and technology to measure consumer response to advertising. With leadership positions at ComScore, Information Resources and Nielsen, Daboll has pioneered work with innovative teams on ad testing and predictive advertising response modeling, and recently filed a patent application on measuring consumer engagement.

Natasha Hritzuk – Global Director of Insights and Analytics, Microsoft Advertising Natasha recently joined Microsoft as the Global Director of Insights and Analytics for Microsoft Advertising - a newly created role. She comes to Microsoft from General Mills UK & Ireland where she was Head of Category and Consumer Insights. At General Mills, Natasha ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives including communications development and execution, new product development, consumer and shopper targeting and category visions.

Michael Pardee - SVP Research - Scripps Networks LLC 35-year consumer and business research veteran, Mike Pardee has been leading Scripps Networks LLC media and market research since leaving Your Choice TV in 1998. Prior to that he worked for Nielsen Media Research since 1983, and in consumer research, ethnography and polling before that. Mike advocates research that focuses on motivation, needs, experience, behavior and benefits. He is active in leading industry organizations, including the ARF BOD and CRE BOD.

Lee Rainie – Director of the Pew Internet & American Life Project The Pew Internet & American Life Project is a non-profit, non–partisan "fact tank" that studies the social impact of the internet. The Project has issued more than 250 reports based on its surveys that examine people's online activities and the internet's role in their lives. Lee is a co-author of Up for Grabs, Hopes and Fears, and Ubiquity, Mobility, Security, a series of books about the future of the internet published by Cambria Press and based on Project surveys. He is also co-authoring a book for MIT Press about the social impact of technology with sociologist Barry Wellman that will be published in mid-2011. The working title is Networking: The New Social Operating System. Prior to launching the Pew Internet Project, Lee was managing editor of U.S. News & World Report. He is a graduate of Harvard University and has a master's degree in political science from Long Island University.

Luiz Duarte - Senior Manager, DIRECTV Marketing Latin America Luiz has served as director of studies and marketing for Sony Pictures, American public television and TiVo. He has published several books. He holds a Ph.D. in media and an M.A. in telecommunications from Michigan State University.

Jane is the first Managing Director of the newly-formed Coalition for Innovative Media Measurement (CIMM). In this position she is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV content providers, media agencies and advertisers formed to spur innovation in audience measurement in two areas: set-top box data and cross-platform.

Richard Zackon, CRE facilitator, comes to his role with a B.A. from Yale, graduate degrees from Stanford in communications and statistics, a Fordham law degree and advanced training in executive coaching and speech act theory. He has worked for over 30 years in media research (agency, cable, online, researcher, academic) and teaches media research at NYU.