Dr. Barton on his Advice to PresidentsI've been really privileged over these last four decades to work with a lot of college presidents. Normally, because of my background in development, advancement and planned giving, they'll contact me for advice in the development area. But a lot of them don't know I've worked in general marketing, in budget management and administration for a Christian university for seven years. And probably the best advice I ever give them is, number one, to recognize that as the President of the University, they have to be the chief fund raiser and friend raiser for the university. And they have to design their team and design their schedule so they're free to do that. And, number two--my second point of advice to them--is in their development department, so often development officers get so engaged in the university community and committee meetings, and this meeting and that meeting and that program, and ultimately if your development people aren't out there on the road with your major donors or cultivating donors, they're really not doing their jobs. So those tend to be the two biggest points of advice I give college presidents, particularly new college presidents.
